{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brands drive direct exposure through social networks marketing, star collaborations and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main products haven't transformed much in decades; it does not have TikTok, and does not provide celebs cost-free